Social media is what keeps our world connected.
At this point, like it or not, if your company doesn’t have social media, you’re falling behind.
You might as well get your pencil ready to rewind your cassette tape. Or, you can log-in to the internet and get your fingers typing up a new profile for your business. There are many benefits to social media.
Social media sites like LinkedIn give you access to a large audience. You can interact with colleagues, friends and clients through comments, likes, shares and personal messages. You can also see what your competition is up to and how their audience interaction is doing.
Networking is incredibly important when building up clientele. It seems like there’s never enough time to devote to connecting with past and future clients. There are many ways new and returning clients can reach out to you through social media. When a client recognizes you on social media about the great job you did, their friends and contacts see your name and from that you may even gain another follower, or better yet, another lead for your business.
Social media allows you to plant and grow relationships with your clients. You can interact with one another and connect on a more casual note. You may even create relationships you wouldn’t have otherwise. Connecting with people who may be a long distance away or in different time zones is a common occurrence on social media. This is important for commercial construction companies, because it gives you a way to connect with potential clients and partner companies for potential out of town jobs if that’s what you’re looking for.
Social media works as an avenue to expand your audience and find new customers for your business. Clients can share your post or tag you in a picture of a project you recently completed for them. Next thing you know, you have a message the following day from a potential client saying they saw your work and want you to do a project for them!